Nonprofits
Amplifying ideas and impact. Converting prospects into patrons.
For nonprofits, innovation is no mere buzzword; it's a lifeline. Competition for donor dollars—and therefore the need to demonstrate tangible impact—has never been greater.
Our brand strategy, donor outreach and engagement programs can help your nonprofit establish a unique value proposition, open up new revenue channels and drive fundraising.
From environmental services to healthcare, financial wellness to social justice, there is no shortage of challenges facing society—or the nonprofits addressing them. Carving out a unique brand position and donor value proposition is critical to establishing sustainable fundraising.
Our brand strategy programs are fully customizable to your nonprofit’s focus, designed to amplify your impact and energize your donor base.
Brand strategy
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Conducting a holistic review of the current brand, including internal and external research and workshops; channel management, usage and performance; content mapping and strategy; competitive benchmarking and donor mapping.
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Collecting, collating and analyzing data on donor potential, industry pain points and giving trends to develop your nonprofit’s unique brand positioning.
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Aligning your mission, vision and values with donor data to develop a compelling value proposition.
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Establishing the KPIs that are right for your nonprofit and provide the most insight to support donor growth.
Monitoring brand health and perception; implementing feedback loops and data capture opportunities to maintain brand value and equity.
Fundraising
Our fundraising programs are designed to remove friction for employees, advocates and donors alike.
We focus on brand affinity, impact amplification and innovation to secure long-term funding from committed, values-aligned donors.
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Developing enterprise or discrete fundraising strategies, including:
Current state audit
Donor analysis
Growth opportunities
Strategic partnerships
Alternative revenue channels
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Leveraging third party profile and endorsements to amplify awareness and achieve your fiscal goals.
Branded donation programs
Influencer program
Non-traditional support channels
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Integrating fundraising into the daily workflow and processes of your nonprofit.
Donor value prop, process and engagement review
Prospect strategy
Marketing and communications functionality
Developing proprietary material
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Content strategy, planning and execution for core fundraising collateral, including:
Brand materials
Impact testimonials
White papers and research briefs
Evergreen marketing materials
Donor onboarding
Strategic communications
Every corporate organization lives and dies by its ability to communicate effectively—but this is particularly true for nonprofits.
Communicating regularly with donors and prospects, and engaging employees and advocates is absolutely critical to long-term, robust fundraising.
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Development and management of the overarching communications strategy for internal and external audiences, including:
Content strategy
Channel management
Content calendar
Audience engagement
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Developing a thought leadership platform to amplify your strategic white space, enhance your brand and attract new donors.
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Content planning, development and support for core meetings with your board, partner agencies and critical donors.
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Media and public relations planning and management services to maximize your brand awareness and increase donations.
You’re in good company
Mission Brands Consulting proudly partners with a number of nonprofits, including:
