Marketing solutions

Increase engagement, develop high-impact growth programs, and improve operational efficiencies with managed marketing solutions.

Attract and engage new audiences, drive revenue and secure long-term brand affinity.

Marketing strategy

Whether it’s for a wholesale brand launch, new product or education program, a robust, brand-aligned marketing strategy is critical to organizational growth.

A marketing strategy is more than just a list of tactical activities, it’s a holistic approach that aligns an organization’s core strengths and values with the needs and preferences of its target audience. It requires analytical rigor and creative thinking in equal measure, involving deep market insights, audience segmentation, competitive analysis, and a keen understanding of digital and traditional media landscapes.

    • Market scan: Establishing a deep understanding of the market, incl. competitors, trends, and audience needs.

    • Research: Conducting qualitative and quantitative research, programmatic analyses, and identifying market opportunities and challenges.

    • Target audience: Analyzing data to identify and categorize target audiences into distinct and discrete segments.

    • Buyer personas: Additional segmenting based on secondary and tertiary filters to refine intent an opportunity.

    • UVP: Developing the marketing program’s unique value proposition that ladders up to institutional brand promises.

    • Core messaging: Using data to develop a message matrix that resonates with each audience segment.

    • Goals and objectives: Establishing clear, measurable goals that positions marketing as adding overt value to the business.

    • Program goals: Developing the goals related to core marketing objectives, incl. brand awareness, lead generation, customer acquisition, retention, and loyalty.

    • Strategic approach: Establishing the top-level marketing strategy, subsequent tactics and aligning teams on roles and responsibilities.

Content strategy

It is impossible to be all things to all people. Scaling uniform content across audiences and channels is a moot exercise that can erode and undermine your brand. By developing and adopting a content strategy, organization’s can define the types of content that resonate with specific audiences and compel action that aligns with sales and other conversion goals.

    • Audience matrix: Using internal and external data points to guide internal stakeholder in the development of an aligned, institutional audience matrix.

    • Market research: Conducting audience analyses to determine content needs, expectations and preferences.

    • Archetype alignment: Guiding internal stakeholders through content archetype variables and mapping to target audiences.

    • Sales mapping: Mapping defined audience segments and content archetypes to the sales funnel and/or broader operations.

    • Content parameters: Developing the framework for content development within each core archetype.

    • Collateral audit: Reviewing primary assets against the new content strategy for alignment.

    • Internal communications: Supporting internal rollout and adoption of new content strategy with hands-on training and support materials.

Marketing program management

From nonprofits to financial giants, every organization needs marketing—but not every organization needs or has the capacity to pay for in-house management.

Our end-to-end marketing programs are fully customized to the strategic needs and technical parameters of your organization; providing wholesale services without the internal overhead, and leveraging automation and AI to reduce costs and maximize operational efficiencies.

    • Program goals: Aligning business strategy to marketing objectives, operations and opportunities.

    • Marketing audit: Evaluating current marketing operations to identify opportunities for scale, improvement and automation.

    • Tool selection: Identifying systems to improve and enhance marketing operations and automation, incl. CRM, ESP, analytics platforms etc.

    • Implementation: Leading software implementation project management.

    • Audience data management: Organizing and auditing customer data into meaningful segments based on behavior, demographics, engagement history, and other relevant criteria.

    • List management: Cleansing and updating audience intel and preferences.

    • Content development: Creating a suite of content tailored to different stages of the customer journey, incl. dynamic content that adjusts dependent on user interaction.

    • Automation workflows: Map out automation workflows for various marketing campaigns, incl. email journeys, organic social media and lead nurturing programs.

    • Personalization: Using data insights to personalize marketing messages and content, improving engagement and conversion rates.

    • Optimization: Regularly running A/B tests on various elements of marketing campaigns to refine and improve.

    • Continuous improvement: Analyzing performance data to identify what works and what doesn’t, making adjustments to optimize the strategy.

    • Cross-channel campaigns: Leveraging automation to orchestrate seamless cross-channel marketing campaigns.

    • Performance tracking: Regular analysis and reporting of campaign performance against defined KPIs, with data-driven recommendations for ongoing improvement.

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