Data & analytics

Unlock the growth opportunities at your fingertips.

Assess your brand awareness, engagement and operational efficacy; benchmark against competitors and track your performance against market dynamics and consumer trends.

Brand health analysis

An organization’s brand is more than the articulation of its mission or vision—and it goes far beyond any creative system.

It is the lens through which that organization is viewed, experienced or interacted with. Brand is a living, breathing entity that requires constant nurturing to remain both accurate and effective, as well as relevant and resonant.

A forensic brand review is an institutional necessity and should be conducted at least once ever two years.

    • Customer brand awareness and engagement

    • Target market brand awareness

    • Message recall

    • Web traffic

    • Social engagement

    • Digital reach

    • Search volume

    • Customer sentiment

    • Brand mention volume

    • NPS

    • Brand message alignment

    • Creative system consistency

    • Mission/strategy alignment

Engagement & ROI

Ensure you’re investing in the right marketing strategies, systems and processes with robust engagement and ROI analysis.

Discover how effectively your brand connects with your audience and drives business outcomes; examine how well your digital presence captivates and converts, and analyze user journeys to remove friction and better anticipate customer needs.

    • Website traffic, sourcing, actions and key events

    • Social media engagement

    • Email marketing engagement and conversion

    • Content engagement and efficacy

    • Conversion rates

    • Customer acquisition cost (CAC)

    • Return on marketing investment (ROMI)

    • Value of new business (VNB)

    • Funnel conversion rates

    • User path analysis

    • Customer lifetime value (CLV)

Market research

Whether you’re looking to enter a new market, or deepen your relationships in a current one, our market research services can be a crucial component.

Gain a deep understanding of the market landscape and your place within it; identify consumer pain points and build insights into what your customers truly expect, and identify the growth opportunities for products, services, revenue and more

    • Market share

    • Share of voice

    • Competitor benchmarking

    • Product comparison

    • Competitor brand analysis

    • Channel preference and usage

    • Product usage and drop-off

    • Consumer trends

    • Strategic alignment

    • Change readiness

    • Market potential

Voice of the System

A critical part of any brand health analysis and market research is aggregating informed insights from across the credit union system. Learn more about our Voice of the System program and how your organization can benefit as either a participant or client.