Fintech
Supporting the financial innovators driving change
In less than a decade, fintech disruptors evolved from existential threat to critical partner for credit unions. Now, the vast majority of credit unions partner with at least one mature fintech but emerging innovators can struggle for traction.
Our B2B expertise can position your fintech for growth with brand and marketing programs that are resonant and relevant to credit union audiences.
As a cooperative movement, the credit union system is unique in its approach to collaboration—but as member-owned financial institutions, credit unions are unique in their focus, too. Strategic partnerships are mission-driven.
Our brand strategy programs can help refine and reposition how your fintech goes to market to attract, engage and thrive with credit unions.
Brand strategy
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Conducting a holistic review of the current brand, including internal and external research and workshops; channel management, usage and performance; content mapping and strategy; competitive benchmarking and user journey mapping.
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Collecting, collating and analyzing data on market potential, credit union pain points and consumer trends to develop your fintech’s unique positioning.
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Supporting strategic alignment of your fintech with cooperative principles and credit union philosophy.
Developing brand persona, language and tone; creative systems and materials.
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Establishing the KPIs that are right for your fintech, and provide the most insight to support strategic growth.
Monitoring brand health and perception; implementing feedback loops and data capture opportunities to maintain brand value and equity.
Marketing services
From discrete program management to long-term consultation and advisory board leadership, Mission Brands is structured to provide the strategic and tactical support necessary to scale your fintech within the credit union system.
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Executive insights and guidance without the overhead.
Fractional CMO services and advisory board roles.
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Strategic and tactical support of marketing programs, including:
ABM strategy, activation and integration
CRM implementation
Digital marketing operations, incl. account segmentation, user journey development, engineering and activation
Performance measurement and tracking
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Full review, research and scaling of inbound and outbound digital programs, including:
Website content and utilization
SEO
SEM
Social media
Email marketing and engagement
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Content strategy, planning and execution for core collateral, including:
Sales materials
Customer testimonials
White papers and research briefs
Evergreen marketing materials
Investor onboarding
Strategic communications
Whatever funding stage you’re entering, or cap table you’re managing, strategic communications is crucial for maintaining momentum, investor confidence and employee retention.
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Development and management of the overarching communications strategy for internal and external audiences, including:
Content strategy
Channel management
Content calendar
Audience engagement
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Developing a thought leadership platform to amplify your strategic white space, enhance your brand and attract new business.
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Content planning, development and support for core meetings with advisors, directors and investors.
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Media and public relations planning and management services.
You’re in good company
Mission Brands Consulting proudly partners with a number of fintech, including:
